Manage all the world’s information… even that in pdf files?

Evolution of industry dynamics:
- In the 90’s Sun hyped Java.
- percieving a threat Microsoft backed Flash
- Flash shipped with IE, which means
- that nearly all PCs today run Windows, which comes bundled with IE, which includes Flash.
- Adobe bought out Macromedia, the developers of Flash, as they saw it a good fit with the other applications in their lineup
- Google buys Adobe. Instantly can bundle Google Desktop Search with Adobe Reader and Flash. That would be a lot of installs for Google.

And all because back in the day MS used its clout to back a competing technology against a percieved threat which never materialized. Oh what a tangled web we weave…

Remember, you heard it here first ;)